Importance of Consistency in Website Design

They claim that “familiarity types contempt”, but we are mosting likely to show how consistency and familiarity will certainly bring about your site enjoying boosted visitors, more web page sights and also more sales.

A Real-World Example

Examples between the real world and also web sites are seldom helpful, yet in making the instance for consistency in website style value can be acquired from comparing, as an instance, an ecommerce site with a “physicals” chain of stores. Picture if each store in a chain had different branding or various color-schemes, furnishings or floor formats.

This would not lend itself to constructing brand name identification or loyalty – and the exact same can be claimed regarding an absence of uniformity in your site’s design. For the functions of this post, the term “site layout” describes the branding and also layout of pages of your internet site.

Branding Consistency

Your web site layout must replicate your organization’s existing branding standards (where appropriate), including your logo, color-scheme, the spacing in between aspects on the web page, font designs and also dimension, icon design as well as size, image designs and create designs.

These ought to correspond throughout your site – an absence of branding uniformity instantly portrays your company as being unprofessional. Regular branding creates a unified feel, which not just informs your visitors that they are still surfing your internet site, but likewise re-enforces your brand name identity by continuously exposing your site visitors to it.

Format Consistency

The format of your internet site consists of the positioning of your text content, headings, pictures, navigation food selections, search box, newsletter sign-up box and also other components. It is essential that some of these components coincide on every page of your site, but there is some adaptability with regards to other elements.

A research by Forrester Study approximated that around 50% of potential sales are lost since internet site visitors can’t locate the information they desire, and a research by Zona Research study located that 62% of on the internet buyers have actually given up seeking an item they intended to get. If your site’s navigation food selection is badly created to start with, after that consistency is not mosting likely to help.

Your web site needs to be organized in a hierarchical structure that supplies feedback to the individual as to where they are on your site by highlighting their placement on your navigation food selection, utilizing “breadcrumbs” and transforming hyperlink styles or shades for visited web links.

You need to additionally make sure that your anchor message on web links are detailed to make sure that site visitors know specifically what to expect when they click a web link.

If your website’s navigating already enables your visitors to swiftly find the info they want after that you need to maintain this ease-of-use throughout your website. Since every internet site is different, web site visitors have to acquaint themselves with the layout and navigating framework of your website in order to use it – and uniformity in your internet site’s navigating framework suggests that they will certainly need to do this only once.

If your site’s navigation food selection differs throughout your website, your visitors will certainly take longer to discover what they want and also will unavoidably lose interest as well as go in other places. For more tips on how to improve your ecommerce website, go to this link.

Other aspects of your website’s design that ought to be consistent throughout your website include your search box as well as e-newsletter sign-up box. There is, nonetheless, space to be a bit a lot more flexible in the layout of the remainder of your web pages. As an example, it stands to reason that your item web pages will have a different design to your post or “Concerning Us” pages, but make certain to be constant with the branding of these different designs.

Exemptions To The Regulation

Usually talking, sites with fewer than a number of hundred pages need to correspond throughout. Various other web sites are so big, and also cater to so lots of passions, that it makes feeling to make use of various designs and also different branding across their web site. Also in these instances, nevertheless, there is enough uniformity that internet site visitors understand that they have not left the internet site concerned as well as recognize where they are in the overall site framework.


As we have seen, web sites designed with constant branding as well as layout will certainly maintain their visitors for longer. The business instance for uniformity in your web site’s design is clear: Depending upon your goals, you will certainly enhance advertisement profits or transform more site visitors to leads. Yet it does not end there – a website with regular layout elements will require much less time for your website programmer, and consequently conserve you cash.

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